Who is Luigi? Did he hatch from an egg?
How, exactly, would a strawberry wear pants?

These are just a few of the pressing questions that arose as we developed a new look and feel for LUIGI’S Italian Ice.

We still don’t have all the answers. But we did come up with a playful new look and feel—plus a motley crew of of cartoon Fruities—designed to stand out in the frozen food aisle.