Southern Methodist University x ACC
Campaign Concept + Executions
In 2024, SMU joined the highly competitive Atlantic Coast Conference (ACC).
With that step came a bold ambition: to show the world the unstoppable force of the Mustang community.
Our answer? MUSTANGS MUST.
Out of Home
Merch Concept
On the heels of a dominant ACC season, SMU aimed to build on on their success with a reinvigorated line of merchandise.
