SUPERPRETZEL
In a crowded field of competitors, SUPERPRETZEL is on a mission to make every moment SUPER. As a daily consumer of soft pretzels, I take this work Very Seriously™.
Brand Videos
Our fantastical tribute to salty, doughy goodness.
Packaging Refresh
SUPERPRETZEL wanted a bold new look and feel to help their packaging stand out. We delivered with a cheery pop of yellow and some playful copy to bring the message home.
SUPERPRETZEL x Minions Packaging
We concepted and executed brand-new SUPERPRETZEL packaging in partnership with the release of Universal Studios’ Despicable Me 4.
In the course of this project I explored my inner Minion and emerged a better person for it.
