SUPERPRETZEL
In a crowded field of competitors, SUPERPRETZEL is on a mission to make every moment SUPER.
As an avid daily consumer of soft pretzels, I take this work very seriously.
Brand Videos
Packaging Refresh
SUPERPRETZEL wanted a bold new look and feel to help their packaging stand out in a crowded freezer aisle. We delivered with a pop of yellow and some playful, refreshed copy to bring the message home.
SUPERPRETZEL x Minions Packaging
We concepted and executed brand-new SUPERPRETZEL packaging in partnership with the release of Universal Studios’ Despicable Me 4.
In the course of this project I explored my inner Minion and believe I emerged a better person for it.
