SUPERPRETZEL
As a avid daily consumer of soft pretzels, I do a little skip-jump of joy every time I get to write for this brand. With a strategy like “make every moment SUPER,” how could you not fall in love?!
Brand Videos
We made some fun videos to keep SUPERPRETZEL top of mind for millennial parents and young shoppers, leaning into the notion of making each and every mundane moment…well, SUPER.
SUPERPRETZEL x Minions
In the course of this project I explored my inner Minion and
believe I emerged a greater writer (and person) for it.
